Monthly Archives: October 2017

Protect Your Business From Cyber With These Tools

Cyber crime damages are predicted to cost the world $6 trillion annually by 2021, up from $3 trillion in 2015, according to a report from my company, Cybersecurity Ventures. Nearly half of all cyber attacks are committed against small businesses.Considering the statistics, it’s not a question of if a small business will be hacked, but when. Small businesses don’t have big budgets for cybersecurity, but there’s a myriad of free tools they can use to protect themselves against digital intruders.

Free email security protection
Email theft is one of the most popular cyber crimes, and it exposes small business login IDs and passwords to hackers.
The recent Equifax breach caused roughly 143 million U.S. consumers to have their email credentials and other information accessible to hackers. That equates to around 55 percent of Americans age 18 or older who have been affected. Last year’s Yahoo and LinkedIn hacks exposed hundreds of millions of user accounts to hackers.A large chunk of the email addresses that are stolen and sold as a result of these hacks belong to small businesses, and their employees. Stolen email addresses are for sale on the dark web, a part of the world wide web that requires special software to access. Cyber criminals buy and sell login IDs and passwords, Social Security numbers, credit card digits and other on darknet sites. If a small business has its email addresses accessible to hackers, the results can be devastating.It’s frightening to think of the confidential information that a cyber thief will find when browsing through inboxes, sent messages and folders.But, there’s free email protection that takes less than five minutes to set up.n a nutshell, two-step verification means that in order to gain access to an email account, an extra step is required.

Free cybersecurity tools
Global spending on cybersecurity products and services is predicted to exceed $1 trillion cumulatively over the next five years, from 2017 to 2021, according to another report from Cybersecurity Ventures.
The thought of spending money they don’t have scares off small-business owners when it comes to cybersecurity. They just deal with the fallout after they get hacked. But, cyber protection doesn’t have to break the bank.

Free cybersecurity glossary
For small-business owners and IT managers who want to bone up on cybersecurity, check out The A-Z List of Computer Threats from Sophos.

If that’s not enough, Cybersecurity Ventures maintains a list of glossaries for looking up more advanced cybersecurity and cyber warfare terms.

Learn Wireframes Before Hiring a Web Developer

As someone who has been on both sides of the contract, as a freelancer and as a client, one of the most welcome things you can possibly do for a freelancer is assist them with their job in a meaningful way.

Are you the client from hell?
When it comes to web development, that means two things. First, read through Clients From Hell and strive to never be “that guy.” Second, be ready to present your web developer with a wireframe.
When I say the word wireframe, what do you picture? If you’re thinking 80s CGI and polygonal models, you’re a bit off the mark. A web design wireframe is like that polygonal skeleton, but for a website.

What’s a wireframe?
It’s a graphical layout and design that doesn’t require any coding, image manipulation, or even anything more than putting a pencil to a sheet of graph paper. Just check out some of these examples.
A wireframe is an incredibly useful tool for a web developer. It shows them exactly what you have in mind and gives them an idea of the scale of various elements, the crucial elements you want included in your pages. The wireframe is sort of the coding trickery they might need to implement to make it all happen.
This way you don’t surprise them with “oh, and by the way, I want the navigation on the sidebar” or “hey, actually, can you make that static image a slideshow?”
You’ll save time, you’ll save money, and you’ll save the blood, sweat, and tears of both you and your web developer.

But wait! I’m scared.
If you’re scared about the complexity of a wireframe, don’t worry about it. You don’t have to make a full-scale design of every page on your site. All you really need are the basics. You’ll want to know where you’ll have your navigation and what sort of layout you want for product pages.
You’ll want a couple of details about how many extra slots you need for article thumbnails or the other related products. Some of the wireframes in the gallery above are very simple, no more than a handful of boxes nested in other boxes, but it’s still enough for a web developer to get started.
Plus, remember, it’s part of the developer’s job to help you refine the design. They can tell you “hey, this design is a little cluttered, what if we cut this and moved that over there?”

Modern design is a key.
They can tell you that modern design standards suggest you shouldn’t have your navigation on the right side in the gutter. They can use your wireframe as a base. It just cuts out the first five or six back-and-forth prototyping phases the developer would normally have to go through to get to this stage with you.

Blockchain Creating a New Future for Digital Marketing

Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing expenditures in the United States are on pace to reach levels near $120 billion by 2021. No wonder: Every day, companies like Google, Facebook and Amazon collect information about consumers nonstrop.However, nearly 50 percent of all ad traffic is being generated by bots. Brands are paying huge amounts of money to reach potential customers. But this doesn’t give them any guarantee that those ads will increase sales.

What’s intriguing is that this scenario could well change once businesses have the ability to target individual customers directly.

Already, a number of technological advancements, like blockchain and smart contracts, are innovating the digital marketing industry to do just that.

I’m bullish on blockchain as an underlying technology that’s going to spur disruption in more ways than we can think or dream. That’s partly why I’m building an augmented reality platform that integrates cryptocurrency and rewards users for viewing augmented reality (AR) experiences. But, mine is just one simple use case.

What’s yours? Let’s look at how your business could utilize these innovations to more effectively market itself.

Direct-to-consumer digital marketing
Blockchain, the revolutionary technology that has recently taken the advertising industry by storm, allows information to be stored and distributed, but not to be changed or copied.

Because blockchain is a decentralized system, data stored this way has a high level of security. This technology is going to disrupt and overhaul the online advertising industry because it will negate the need for middle men. Currently, businesses run Google or Facebook ads, and both platforms make money off these ads. But blockchain companies, like BitClave, are focusing on search-data privacy, giving users full control over their data.BitClave’s search engine uses Ethereum blockchain technology and eliminates the need for ad service people, creating a direct connection between consumers and businesses. This is the hallmark of blockchain technology: It eliminates the need for middle men in all transactions.

When users perform a search, they can select the amount of data they want to be released to advertisers. Then, unlike what happens with other digital marketing services, users can be compensated for their data. So, instead of an intermediary selling your data to advertisers, you’re selling it to them directly — yourself.

Cross-promotional B2B contracts
Smart contracts assist in helping you exchange money, shares or anything of value in a conflict-free and transparent manner and letting you avoid additional players, like lawyers. These computer programmed contracts operate on blockchain technology that facilitates, verifies and executes the terms of an irrevocable contract that can only be replaced by a brand new contract.

Basic Skills Every Person Should Know

You don’t need to be a computer scientist in order to be tech literate. There are certain skills every employee regardless of their positions should know in order to use technology efficiently.

For some, these skills may seem natural. But for others, if they are lacking these skills, or are not good at them, they may lose productivity and as a result, can fall behind their coworkers. Therefore, don’t afraid of technology or computers, and do your best to improve yourself.

The following four slides are about the skills everyone has :
1. How to use search engines in an advanced way.
Everyone knows how to use a search engine, but I am not talking about only typing words in Google. What I mean is using search engines in a more advanced way, such as adding quotation marks or Boolean operators like AND, OR, NOT.
As a result, you can save a lot of time and eliminate the unwanted results from the beginning. Also, while scanning through the returned search results, you need to know how to distinguish a good reliable resource from a bad one.

2. How to back up your data.
You never know when your computer will crash or be stolen — or when any other disastrous event will happen. Therefore, it is always recommended to back up your important files, photos or documents. In this way, you can prevent data loss.
It is best to use cloud systems for backing up data such as Dropbox or Box, or you can try old fashioned alternatives, like using a hard drive. There are also tools available that are built in computers, such as Windows Backup or Apple’s Time Machine. You can set them up in order to back your data up with an external hard drive.

3. How to set up an anti-virus software program.
You need to protect your computer from external attacks so you can protect your data. The world is getting more and more digital each day, and it is getting harder for us to protect our privacy. For this reason, everybody must install an anti-virus program to their computers for protecting themselves. Especially, when doing online shopping, we should be very careful and definitely check whether the website is trustworthy, such as if it has a private SSL connection or a security stamp.

4. Access your office network from anywhere.
This is probably your IT department’s job. Most offices have a virtual network, which their employees can connect wherever they are and whenever they want. In this way, you can use your time more effectively and even work from home some days.