Accelerating a Boom In the Food Business

As diets change, food prices climb and corporations fail to come up with innovative ideas, investment in the food tech industry is still a valuable prospect.

Advancements in data and technology have led to incredible developments not only in the way we grow and harvest our food, but also in the way we obtain and consume it. From seed to table, technology is affecting the entire food supply chain in remarkable ways.It’s time for entrepreneurs in the industry to reap the benefits. By leveraging the latest advancements from agriculture to food service, restaurateurs can craft a top-quality experience that’s sure to keep hungry customers coming in.
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Much like fintech or martech, advancements in the food sector are increasingly based on technologies that enhance our relatively newfound ability to collect, store and analyze data.For restaurateurs looking to cash in on this new frontier, these three avenues could give their establishments a high-tech advantage over the competition:
1. Source ingredients from “smart” farms.
While many of the factors affecting a restaurant’s success or failure can’t be controlled, one that can is the food itself. Serving a high-quality meal begins with sourcing high-quality ingredients, and there’s no better way to ensure quality than through the latest tech.Many farms today are highly sophisticated, tech-driven operations, whether they’re family-owned or run by large corporations. Telematics products offered by companies like Trimble, John Deere and AGCO help farmers get more out of their expensive equipment by enabling them to easily transfer location, navigation, prescription application and other data between machines.
2. Minimize farm-to-table tampering.
Food safety has been a hot topic over the past few years, and for some companies — Chipotle, for example — public food safety concerns have led to PR nightmares. In response to the public outcry that erupted after several cases of E. coli and norovirus were linked to the chain in 2015, Chipotle temporarily closed all of its franchises for a companywide health safety meeting last year.
3. Go hands-off and tech-on with restaurant management.
Like farms, restaurants are increasingly becoming tech-driven operations, and like farmers, restaurateurs have a growing array of tools at their disposal to maximize efficiency and food quality.

Platforms like Upserve represent a new generation of restaurant technology that takes some of the guesswork out of managing an eatery, empowering restaurateurs to make decisions based on customer data. Upserve’s restaurant management platform produces a wealth of data, enabling restaurants to analyze what types of meals keep customers coming back and emboldening managers to build menus that make the most of the ingredients on hand and drive more revenue