Technology Is Shortening the Road to Fame

It wasn’t that long ago that Justin Bieber was discovered on YouTube by Usher. Katy Perry, Macklemore, Psy and Lana Del Rey are others who used this online video platform to get noticed when music industry executives wouldn’t pay attention to them. Thanks to this social media platform and mobile technologies, the road to fame has changed and helped many artists, including musicians and voice-over talent, get the attention they deserve while winning a fan base in the process.

Apps that find gigs.
Voice-over actors now don’t have to rely on jobs coming to them or hoping an agent lines up gigs. Saving time and money on not having to race to various in-person gigs means these talented individuals can locate more voice-over work and carve out a career they define. Previously, they had to depend on agencies and share their earnings in exchange.The actors are now using available apps much like those used by other types of freelancers for locating work. Voices.com is one example of how digitizing the voice-over industry is removing layers of paperwork and putting the talent in contact with gigs directly. Voicebunny is another site where talent is able to conveniently find work while various types of companies can also be assured they will connect with the talent they seek.

Apps that “discover” talent.
Seeing what YouTube has been able to accomplish led to the idea that a special platform could be created that would help aspiring singers make much more polished and professional videos that improve their chances of getting noticed. StarMaker has become the largest online talent network in the world with over 45 million users. The platform works with the major record labels, publishers, agents, and agencies to also connect this talent with those forces in the music industry who can help to make them famous.
Recently, StarMaker partnered with the new season of American Idol, set to launch in 2018 on ABC, to develop a contest that gives 10 talented individuals a front-of-the-line pass to go directly to an audition with the producers of the show.

Platforms that fund bands.
Musicians have also discovered that crowdfunding is something that can work for them so they can independently produce their own music and make it available for sale rather than hoping to convince a music label to sign them. All types of bands have done successful campaigns on sites like Kickstarter and Indiegogo among others, building a fan base and giving them direct access.